Demand Planning
Juggling products, locations and countries - I love it!Bringing purchasing, sales and production together and making the best use of our raw materials is something I love!
Hanna-Mari Pyyhtiä is a whiz at keeping balls in the air. As Demand Planner at BEWI RAW, she plans the production of the three production facilities of BEWI RAW in Porvoo (Finland), Wismar (Germany) and Etten-Leur (Netherlands). ‘My worst nightmare is that once we can’t deliver; but in practice, we always have something suitable for every customer,’ she says.
Thinking along and out of the box
‘My education was international trade and marketing, and then I went into logistics. When I started doing this work, I immersed myself in the whole production process. So I can understand all those departments very well, fortunately, and I know the world of quite a few customers. Moreover, I can see the trends across all those markets.
That also makes me like to spar with my sales colleagues, so that we are more efficient with all our raw materials. ‘Has your customer ever tried this bead, I ask. And sometimes it turns out it works just a bit better than the bead they were always using.
